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Module 10
6 min read

Dashboard Design Principles

Learn to design effective, user-friendly dashboards

What You'll Learn

  • The golden rules of dashboard design
  • Layout patterns that work
  • Colors that communicate

Rule 1: Less is More

Less is More

Bad Dashboard:

  • 20+ visuals crammed together
  • Rainbow colors everywhere
  • 3D charts and effects
  • Users feel overwhelmed

Good Dashboard:

  • 5-7 focused visuals
  • Clean color palette
  • Simple, clear charts
  • Users find answers fast

Rule 2: F-Pattern Layout

Users naturally scan in an F shape. Design for it!

F-Pattern Layout

PositionWhat Goes There
Top RowKPI Cards (most important!)
Left SideFilters & Slicers
CenterMain chart (hero visual)
BottomSupporting details

Rule 3: Color with Purpose

Color Meaning

ColorMeaning
🟢 GreenGood, growth, success
🔴 RedBad, decline, alert
🔵 BlueNeutral, information
⚫ GrayReference, inactive

Rules:

  • Use only 3-5 colors
  • Be consistent across all pages
  • Don't rely on red/green alone (colorblind users!)

Rule 4: White Space is Your Friend

Don't cram everything together!

Cluttered ❌Clean ✓
No gaps between visualsBreathing room between visuals
Text touching edgesPadding around content
Feels crampedFeels professional

Rule 5: Size = Importance

Visual Hierarchy

VisualSize
Key KPIsLarge cards at top
Main chartBiggest visual (hero)
Supporting chartsMedium size
Details/tablesSmaller at bottom

Quick Checklist

Before you publish, ask:

  • ✅ Can users find key info in 5 seconds?
  • ✅ Is the layout clean and aligned?
  • ✅ Are colors consistent and meaningful?
  • ✅ Does it work on mobile?
  • ✅ Is there enough white space?

Try This

Design a sales dashboard:

  1. Sketch on paper first (seriously!)
  2. Top row: 4 KPI cards
  3. Left: Date + Region slicers
  4. Center: Big line chart (sales trend)
  5. Bottom: Bar chart (by product)
  6. Use only 3 colors
  7. Test on mobile view

Tip: Good design is invisible. Users should focus on data, not the dashboard itself!